The power of Levi's music.

Today I went thrift shopping and bought a bunch of vinyl records including this 1982 Levi's Strauss compilation 'Fingers off!' for just 99p. 

Of course Levi's has been associated with musicians for a long time, with the likes of Bob Dylan, the Rolling Stones, the Strokes and even Massive Attack all sporting the jeans and their TV ads famously use music as a marketing tool to reach a specific audience.

My favourite one I remember being in awe of when I was just 8, was this advert featuring the song "Inside" by Stiltskin. At the time, Grunge was massive so this song and band were created specifically for the advert and went on to get a lot of airplay off the back of this advert alone. (Also good ones to watch are this Brad Pitt one and this fab one directed by Michel Gondry).

Recently, Levi's have taken it one step further with their Record Company label, Levity which has been signing up what they view as some of the best young acts around.