BE STUPID.

I took this in Glasgow a few weeks back because it was such a dramatic statement on Buchanan Street. It's also all over Picadilly Circus. It's certainly a controversial but catchy tagline. Let me know what you think.

New Diesel campaign

OK so I was never really a fan of the Italian brand Diesel's clothes before but I have to admit that they have a way with advertising. I particularly have loved their 'Fuel for life' perfume and aftershave tv advertisements and bottle designs.

Here is the new provocative Diesel Spring Shoe campaign that seems to suggest a seedy foot fetish. The good thing about it is that it features the gorgeous model Jon Kortajenera who doesn't appear to be able to put a foot wrong at the moment. (No pun intended).

Creative Director William Das has decided to address the hype around the images which have caused a bit of a stir:

"There are no messages, themes or commentary to understand. Our objective is to intrigue and provoke a thought."