Friday, March 25, 2011

Smiley Happy People (Holding Hands)

In the stressful world that is London (not to mention the fashion industry), a breath of fresh air has been introduced to me in the form of Smiley.
The Smiley Company has quite a fascinating history, apparently originating from a Parisian newspaper in the 70s which used to feature the now well-known emoticon next to certain stories (indicating the more pleasant news features). The french Loufrani family bought the rights to the original smiley logo. However it wasn't until more recent years that son Nicolas decided to spread positivity through everything from stationary and quirky homeware to perfume sets and primarily fashion.
I recently saw Eliza Doolittle in the above Moschino Cheap and Chic 'SMILE' jumper and was instantly reminded of The Smiley Happy Deluxe - a fantastic example of how you can take a simple branding idea like a smiley face, and produce a really fantastic range focusing. Smiley have done this through focusing on cut, organic material and above all, originality. Spread the joy...