Every page has a beautiful and fascinating flash animation.
The simplicity of the website is also represented in their impressive portfolio of work. Check out their clients to be really wowed. They don't however, go into great depth over what their clients wanted or how the process occurred. They let the images do the talking and these images say a lot.
Look at examples such as the interior of this London Levi's store 'Cinch'. The interior merchandising and window VM is so unique and yet appropriate for the store. You can imagine the customer walks in and truly has a great experience, which is what fashion shopping should be about.