Before even entering, there were camp visual displays unlike any I'd seen in Topshop before. The window display mannequins sat upon oversized plastic flowers. Walking into the store, I was faced with garden style platforms and a parked vintage van with mannequins sitting in and around it, dressed suitably for the upcoming music festivals this summer. A bit over-the-top but it definitely grabbed my attention.
I tried on quite a lot of things and fell in love with a pair of vintage Doc Martens and this dress with a cut-out section under the bust. But I had to behave, I wasn't there to spend, I was there for the conference! *Sob*
Downstairs there was an interesting use of coloured ribbons strung from floor mannequins to high level displays. I have always found it inspiring how Topshop utilise props, graphics and fixtures to define one area/collection/trend from another.
The window display for some of the in-store collections featured a more subtle colour palette and upsidedown vintage furnishings - a lot more stylish and less garish on the eye.
NOTE: Just visited the Topshop website and came across this behind the scenes video of their latest 'High Summer' photoshoot.
