The Uniform Project.

I am in love... with an idea. The brainchild of Sheena Matheiken, who was schooled in India and always found inventive little ways of tweaking it to look more individual. Sheena is going to wear the same dress designed by her friend for an entire year (don't worry about hygiene, she has 7)! Every day she will personalize it with accessories to create an entirely different look and upload the new look to her website! 

The purpose of the uniform project is to raise money over the year for the Akanksha Foundation, a grassroots movement which is helping fund uniform and educational expenses for slum children in India. Sheena is looking for donations in accessories and sponsorship. $360 = one child's education in India. 

Some of her outfits are gorgeous and the idea is truly inspirational. Good luck Sheena!

Sears 'Arrive' advert

I'm a big High School Musical fan and came across this Sears advert (more like a full length music video) targeting kids going back to school in America featuring Vanessa Hudgens.

What amazing advertising for a generation influenced by celebrity and MTV. I must admit if I was a school kid in the US then I would definitely want to visit Sears after seeing this 'advert'. Thankfully in the UK we have to wear a school uniform which I actually loved and appreciated the advantages of. It was more fun adjusting school uniform to my taste than it would have been trying to think of something new to wear everyday.

Vanessa of course looks amazing in all 3 outfits (well 4 once all 3 are combined into one) but my favourite is the Rock chick one. The others seem a bit much for school.