Monday, February 2, 2009

AA's new advertising approach.

American Apparel has always prided itself in using more 'realistic' models in their advertising and not airbrushing their models. Fantastic! So it wasn't overly surprising to find out that they had selected real people to advertise their AA and California Select Vintage clothing lines. 

I already followed Karla's blog so it is great to see her feature in these images - doesn't she look fab? Karla and 2 other girls were chosen due to their highest ratings at Chictopia (a networking site where anyone and everyone can upload images of themselves in their chosen outfits and users vote the best looks).

But this isn't the only new approach American Apparel have had to their photography. Featuring real people in their adverts really appeals to their customer and AA has heavily featured sexual innuendo before. However, most recently, they have also introduced some unique, raunchier images of nudity... featuring porn stars!! (one "model" wears thigh-high socks alone.) 

The ads (idea of Dov Charney - the company's contraversial founder and CEO) were created "exclusively" for more... shall we say "risque" (sex) blogs but of course have given American Apparel massive exposure due to their shock value. 

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