Marks and Spencer have today launched their 'Portfolio' range aimed at women of 45+. In response to a customer panel, women in this age group felt their needs weren't being met.
Positioned between their Classic range and 'Per Una', the new Portfolio (aimed at bridging the gap between collections) line is aimed at a more sophisticated, fashion conscious woman who knows how to dress with style for her age.
Executive Chairman Stuart Rose has chosen one of the first supermodels, Marie Helvin as the face of the campaign. She is in good company alongside the likes of Twiggy, Lily Cole, Erin O'Conner etc who have been an undeniable factor in M&S's success.