Hot on the heels of Lily Allen, Agyness Deyn and Alexa Chung, Kimberley Walsh of Girls Aloud is the next celebrity to represent the New Look girl. 

‘We always feature women who our customers tell us they like and relate to', said a spokesman for New Look. 'Lily Allen was one of the girls. Agy is the approachable supermodel and the way Alexa Chung styles herself goes down really well with our customers. And Kimberley Walsh is the girl our customer most wants to be.’ 

David Bailey criticises peers.

The famous photographer David Bailey - who has established an astonishing career since the Swinging Sixties - has recently made some interesting and bold statements about the fashion industry:

"Any model over the age of 23 has to be touched up these days. 23? It's f***ing ridiculous but that's what you have to do for American Vogue and it's getting the same in Britain.

"They want shoots that look like a shop window in Knightsbridge. They always have the same kind of dead-looking girls. It isn't interesting. Because they aren't girls. They're androids. Airbrushed and cleaned up and not real."

"You can't tell any more who took the photographs. You used to be able to tell - there was character to the pictures.

"You could tell this was a Newton or that was a Beaton or a Horst or whatever. A Bailey woman has a distinct look. A Bailey woman is a real woman of flesh and blood and sex."

New Burberry campaign

So it looks like the rock inspired Agyness Deyn adverts for Burberry have been replaced by a more romantic campaign to suit the new A/W 08/09 featuring Sam Riley and Rosie Huntington-Whiteley. 

Despite my rock and roll tendencies, I am really happy about the change for 2 reasons:

I'm not a big Agyness Detn fan. (However, when flicking through the latest 'Pop' magazine I came across the fab photoshoot of her falling through the air and thought it was amazing.)

Secondly, I heart Sam Riley! I have been a fan of his for quite a while. 

Around 4 years ago, just after I had started at uni my flatmate and I decided to go see Pete Docherty's new band Babyshambles at a club in Dundee of little consequence to anyone except those who had ever been. 

It was Babyshambles first tour so they hadn't built up a fanbase yet and most people attending were Libertines enthusiasts like myself. We turned up and went down the front for the supporting band '10,000 things'. 

I ended up having a conversation with him when he was on-stage and then later on in the audience waiting for Babyshambles to come on. Great gig! 

Then last year, Control - a film about Ian Curtis of Joy Division came out with Riley taking the leading role. 2 motivations for seeing the film as Joy Division are one of my favourite bands of all time and I had had conversations with Riley. The film was so gripping with, of course an amazing soundtrack and fantastic performances. 

It seems Burberry's main man himself Christopher Bailey is also a major fan of Riley's: "When I saw him in Control, he just completely blew me away and it just felt like a perfect fit for Burberry and the mood of this campaign."