
In Britain, we have this tendency to completely over-sex (think Ann Summers) or under-sex (think Brigette Jones) lingerie. There is rarely a flirty, happy medium (think Dior Couture), which is a shame because I love lingerie.
Eva is covered in body oil as she frolics with Irish model Jamie Dornan, in the risqué new ad for CK underwear.
The latest advertising campaign is yet more proof that fashion houses are pushing boundaries to extremes in order to gain publicity for their products.