Guardian open journalism: Three Little Pigs advert

I'm a fool to want you...

The next Apple advert?

(Thanks redjotter.)

Explains itself.

The Evolution of Beauty

This Dove commercial was apparently quite famous at the time but I don't remember seeing it. Here they take us from model to billboard, shockingly revealing the hair & make-up that is done and the photoshop skills used. Quite unbelievable. (The gorgeous tune is by The Flashbulb).

Not usually a big fan of Lacoste but I am into this advert for Lacoste Red line. (Also noticed young Brazilian model Francisco Lachowski at the beginning.)

Gucci Flora by Chris Cunningham

I have always been a fan of Chris Cunningham's music videos for Aphex Twin and Bjork and I also have a soft spot for Gucci adverts of late. So Cunningham directing the new Gucci Flora advert was the perfect marriage in my eyes if not somewhat unexpected.  

Though still in the beautiful tradition of the Italian fashion house, the footage was distinctly Cunningham with a mesmerizing display synced to an updated version of Donna Summer's 'I feel love'. 

It's good not to know everything!

A fascinating and engaging story of how the Dutch ex-Heineken COO with little retail experience, transformed the falling Morrison's brand into a success story, which isn't even letting the Credit Crunch knock it back down. 

Bolland feels his lack of retail knowledge benefitted him when he was appointed to CEO of Morrison's. Coming from an outsiders perspective, he didn't understand what the brand stood for and had to start from scratch in repositioning Morrison's, often acting against the advice of those "in the know". Speaking to real customers, he established that there was a feeling that the brand didn't offer the same service that say, the high street could.  

By weighing up the market competitors such as Tesco, Sainsbury's, Waitrose and Asda, Bolland established that he wanted to position Morrison's as a predominantly food retailer (when everyone else was moving into non-food) with competitive yet quality product. He made the decision that every single penny needed to go into making the food valuable and fresh. Today Morrison's is the only supermarket who buy entirely from farmers. 

Bolland also discussed their adverts featuring celebrities but stressed that the likes of Denise Van Outen and Alan Hanson were real Morrison's shoppers who appreciated value and fresh produce. When questioned on pumping lots of money into flash advertising, he responded by stating that there was very little increased budgeting for their ad campaigns and that the real difference was in the advertising approach.

The power of Levi's music.

Today I went thrift shopping and bought a bunch of vinyl records including this 1982 Levi's Strauss compilation 'Fingers off!' for just 99p. 

Of course Levi's has been associated with musicians for a long time, with the likes of Bob Dylan, the Rolling Stones, the Strokes and even Massive Attack all sporting the jeans and their TV ads famously use music as a marketing tool to reach a specific audience.

My favourite one I remember being in awe of when I was just 8, was this advert featuring the song "Inside" by Stiltskin. At the time, Grunge was massive so this song and band were created specifically for the advert and went on to get a lot of airplay off the back of this advert alone. (Also good ones to watch are this Brad Pitt one and this fab one directed by Michel Gondry).

Recently, Levi's have taken it one step further with their Record Company label, Levity which has been signing up what they view as some of the best young acts around.

New Royal Mail advert

Check out this Royal Mail 'Growth' advert I just saw on tv. Just thought it was pretty cool.

TMobile advert in Liverpool Street Station, London

I know we'll probably see loads of this but I had to post it. Apparently they really did film this just a few days ago with real commuters around but they filmed it every 20 minutes. Life's for sharing! Enjoy!

New Audi 'Unbox the box' advert.

How good is the new Audi advert?! I heart audi.