Gucci Flora by Chris Cunningham

I have always been a fan of Chris Cunningham's music videos for Aphex Twin and Bjork and I also have a soft spot for Gucci adverts of late. So Cunningham directing the new Gucci Flora advert was the perfect marriage in my eyes if not somewhat unexpected.  

Though still in the beautiful tradition of the Italian fashion house, the footage was distinctly Cunningham with a mesmerizing display synced to an updated version of Donna Summer's 'I feel love'.