Sunday, January 18, 2009

Label of the moment - PPQ

PPQ (of Mayfair) has gathered itself a loyal following since it's beginnings in '92. The fashion brand is particularly popular amongst the style savvy 'Get-the-London-look' celebs and pop stars and Peaches Geldof seemed to be wearing a PPQ creation every day at one point. 

But now the 19 year old 'It' girl has joined forces with the fashion label to create a capsule collection which you can only buy the collection at Not being a particular fan of Peaches, I was pleasantly surprised to see that a few of the designs are really nice and very wearable for the current high street trends. 

I came across these pictures in OK and thought Peaches looked really nice, especially in the one below where she looks very Alice in Wonderland.

Another PPQ collaboration I loved was with Ben Sherman last spring. The 'Five Decades of Dresses' encapsulating the music in the UK of each decade of the Ben Sherman brand's existance. Ben Sherman had picked PPQ for the collaboration because they felt that - like themselves and the music - they too are pioneers of British style.

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