Friday, June 26, 2009

D&G tighten their belts.

Stefano Gabbana and Domenico Dolce have shocked the luxury fashion world with news that they want to cut prices of their garments by 10-20% whilst maintaining their creativity and quality standards. The price reductions will occur across the board for both the main and D&G lines and margins will be squeezed to help achieve them. Gabbana said:

"This crisis has 2 key aspects: it's international and social. The first thing people say these days when they walk into a store is 'Nice... but how much?' In this moment of uncertainty, people spend more willingly on travel or spas rather than on a new dress. We want to work for the final consumer."
Evidence of the lower prices is seen in the following items: 
- A pair of five-pocket jeans for spring will sell for $450 (for spring 2009 they cost $695)
- A dress will cost $1,469, down from $2,295
- A leather bomber jacket will be priced at $1,499, compared with $2,296.

“The idea is to peel off the superfluous because there are too many clothes, too many seasons, too much advertising — too much of everything that is tacked onto the final price. We want to go back to how things were 20 years ago. It’s about drawing the line.”


boubou said...

Bonjour !

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i wanted to introduce my original inspiration blog , i hope you will enjoy the visit and i promise that you won't regret it !

a bientot !


What Kat Did said...

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