Monday, June 8, 2009

Supermarket Sweep

An article on the channel 4 website, describes both the overt and covert signals to customers, designed into the layouts of supermarkets. 

"It’s no coincidence that the sweets are right by the till in supermarkets, nor that the one thing you really came for is at the far corner, past the pet food you don’t need."

Supermarkets interiors are designed to control our movement around the stores. I know that this is something we must take into consideration in my work with fixture placements, key items being in the best sightlines and visual displays reflecting and enticing the customer to the stock. 

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