Ultimo recognition.

The lingerie brand for all sizes, Ultimo - whom Peaches Geldof has just become the "new face" of - was named Retailer of the Year 2009 at the fourth annual Scottish Fashion Awards last night.

The awards took place at Stirling Castle, in the highlands of Scotland. Other winners included; Graeme Black as Scottish Designer of the Year, Harris Tweed as Scottish Textile Brand of the Year and Paul Smith as Best use of Scottish Fabric. 
Ultimo founder Michelle Mone said: 

“Ultimo continues to go from strength to strength, so it’s brilliant to be recognised by Scotland and the fashion world. As a retailer, we strive to deliver the very best product, in terms of designer style and unrivalled fit, and at the right price for our customer. We have exciting plans for the rest of the year to continue to roll out our shop in shop concept to more Debenhams stores across the UK, so hopefully we’ll be here again next year!”