Aquascutum's entire workforce of 343 (mainly made up of their Corby factory workers), has just been put into consultation. The luxury British brand's Chief Executive Kim Winser departed a few weeks ago after years of consecutive losses.
Parent company Renown confirmed they have signed a "letter of intent" with their Chinese distributor YGM Trading, as a potential buyer of the business. Whether or not YGM Trading decide to pursue a bid of the company will effectively determine the continuation of the brand.
I would be really sad to see the brand dissolve, as speculation suggests. The London based clothing brand is 158 years old and I associate it's British roots in the same breath as Burberry or Pringle. I also particularly loved this season's 'kissing' campaign shot by Vogue favourite, Tim Walker: