So Burberry has signed actress Emma Watson to be the face of their AW'09/'10 campaign. I can't help but think, it's about time!
Burberry picked the British actress to “reinforce the brand’s rich heritage” with the campaign being photographed by Mario Testino near the new Burberry HQ in London. Burberry have also made the decision to return to London Fashion Week instead of Milan.
The Creative Director of Burberry, Christopher Bailey, said:
“I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today... [Emma] was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge.”
I have been expecting this for a while and it makes sense that it is Burberry, after last October's shoot with Christopher Bailey and that famous feather dress. I am so jealous she got to wear that.