Gucci is launching a "pop-up" sneaker store that will travel the world selling a select range of sneakers, including a unisex city-specific pair of sneakers designed by DJ Mark Ronson. The store is said to be coming to the likes of LA, New York, London, Paris, Berlin, and Tokyo, staying at each location for only a few weeks.
Despite his fashion designer sister
Charlotte Ronson, some view the partnership between Gucci and the DJ an odd choice, but Ronson claims:
"I spent many, many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special from an aesthetic and collectable point of view."
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