Saturday, December 20, 2008

D&G's new 'blogazine'

I signed up on their website a while back to receive emails from Dolce & Gabbana. So I opened my inbox today and was told of a new 'blogazine' of theirs called Swide.

The website done in the style of a D&G magazine, tells you everything that is happening in the luxurious world of D&G such as moodboards and descriptions of their SS09 collection which is inspired by Roman Polanski's first feature film 'A Knife In The Water'...

"a chic 1960's sailing trip on the French Riviera. The Women look quirky, classy, and stylish in the former playground of Coco Chanel - in over-sized sun-hats, Breton stripes, bermudas and glitzy wedges all styled with a cheeky twist."
(I must admit, seeing another Nautical theme for another Spring Summer made me a little disheartened).
Other sections under 'Style' such as the gift ideas are really nice although it will take many years of saving before family unwrap Dolce & Gabbana gifts from me.

As well as the obvious style section that you would expect, in true magazine style, Swide offers its opinions on food, art, music and more. All worth checking out. One of the quirkiest parts of the website is its 'Dirty Laundry' email section where (I think) it imagines emails they would receive and their responses - some in a slight agony aunt or fan page style. 

The best thing about the website is its design, how it is layed out entirely different from the main Dolce & Gabbana website; its video clips from old black and white films and its stylish images of fashion illustrations.

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