Monday, December 15, 2008

New Diesel campaign

OK so I was never really a fan of the Italian brand Diesel's clothes before but I have to admit that they have a way with advertising. I particularly have loved their 'Fuel for life' perfume and aftershave tv advertisements and bottle designs.

Here is the new provocative Diesel Spring Shoe campaign that seems to suggest a seedy foot fetish. The good thing about it is that it features the gorgeous model Jon Kortajenera who doesn't appear to be able to put a foot wrong at the moment. (No pun intended).

Creative Director William Das has decided to address the hype around the images which have caused a bit of a stir:

"There are no messages, themes or commentary to understand. Our objective is to intrigue and provoke a thought."

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